I am UX Designer currently working on internal business applications where I have done User Research, Interaction Design, Information Architecture, and a bit of Front-End Development.

General Motors Projects

Being internal business analytics applications, most of my projects are under NDA, and I cannot go into too much detail about them publicly. Here's one thing I can share
Internal Business Analytics Application: Internal Mapping
The goal of this design was to map many data codes to specific items in a list that GM teams were interested in testing.
Project Goals
  1. Redesign mapping feature which mapped items in categories to mulitple codes in an excel line item
  2. Identify Workflow Process that could simplify mapping process and reduce a week-long process
  3. Design an interface that on one side could map each item in a category to on the other side map one or more codes on EVERY excel line item. This means that for every category on the first side, every line item on the right must have one of its feature codes mapped to a feature in each and every survey category.
What I Did on this Proiect
  1. Reduced user interface complexity from ten steps to three
  2. Shifted identifying errors from the user to the system, greatly reducing the amount of time needed to complete historical vehicle feature alignment.
  3. Allowed users to identify items without knowing the specific data code.
Next-Gen Internal Business Application: Category-Environment Redesign
Redesigned how people should understand the structure of a vehicle program within the context of Vehicle Content Optimization
Project Goals
  1. Redesign how people should visually see the different assumptions that they have tested
What I Did on this Proiect
  1. Tookover design to design tree structure view of containers and test environments in order to communicate the story of user's work and faciliation of multiple assumptions and training
  2. Structure design in order to communicate the primary environment where a user conducts tests.
  3. Performed Usability Testing on previously designs
  4. Worked with Developers to teach them HTML/CSS/JavaScript"
Internal Business Analytics Application: Data Upload Redesign
A design that allows for uploading of files and entry of data contextual to the categories or test environment.
Project Goals
  1. Allow users to upload five different files in order to start a new instance in internal business application.
  2. Verify that files were uploaded correctly
  3. Allow users to view summaries of data
What I Did on this Proiect
  1. Redesign screens to allow users to upload data files in central location.
  2. Worked with users to reduce total number of files by one and allow the input of it, directly into the tool to avoid versioning and conflicts
Inital Intern Business Analytics Release
Design of three new statistical methods that aided understanding of survey data.
Project Goals
  1. Introduce three new statistical techniqes in a legacy WinForms system
What I Did on this Proiect
  1. Performed user research to identify problems in legacy application as well as user needs and goals for the future
  2. Introduced Structured designs that provided a step-by-step process to perform statistical methods
  3. Worked in Visual Studio to implement designs.
  4. Performed Usability Testing to identify wrong design assimptions
Design Teams Unite Meetings
Meetings with User Experience Designers around GM to break down siloed designers
Project Goals
  1. Locate as many UX Designers at General Motors as possible and start discussions about shared experiences
  2. Allow UX Designers to present areas that they have specialized in and share the nuances and complexities about them
What I Did on this Proiect
  1. Founded the monthly meetings
  2. Located UX Designers tucked away in different GM silos
  3. Facilitated Meetings and helped prepare presenters and set expectations

Personal Projects

Pacers and Racers

Pacers and Racers was a redesign for a local business that specializes in selling running equipment. As part of that, they wanted to keep track of races scheduled by users. I was responsible for taking the race calendar and race results of the website and turning it into development code using WordPress.

One Handed Video Game Controller

This personal project is intended to create a one-handed video game controller. I wanted this video game controller to have an aesthetic that appeals to people outside of the accessibility community and allows people who may not be able to play video games with a two-handed video game controller

Nathan Potts User Experience Designer: Austin, TX
www.nathancpotts.com 260-760-6612 nathan@nathancpotts.com
Relevant Work Experience

UX Engineer

General Motors: Austin, TX
February 2015 - Current
  • Performed business analyst functions, front-end development, testing, documentation authoring, and primarily user research and interaction design in order to construct two releases of an Internal Business Application.
  • One of two UX designers who completely redesigned an internal desktop business analytic application taking an existing desktop application and moving it to the web, while aligning the user experience to our users
  • UX Advocacy: Being a design team of one, I advocated for a strong UX Design Process that aligned to our users. Facilitated General Motor Monthly User Experience Group Meeting. Scheduled and facilitated discussion topics relating to design tools, processes, and topics of awareness.

UI Design Intern

Hyland Software: Cleveland, Ohio
June 2013 - August 2013
  • Designed and constructed interactive prototypes using paper prototypes, usability tests, and high-fidelity mockups with marketing and UX teams.
  • Crtiqued and documented improvements to several existing and proposed designs within HR that resulted in several insights to other individuals.

Interaction Design Intern

CareerScribe LLC: Carmel, Indiana
May 2011 - July 2011
  • Created paper prototypes and used HTML to make wireframes in order to better highlight user achievements.
  • Constructed and conducted usability testing to evaluate wireframes.

M.S. in Human Computer Interaction Design

Indiana University: Bloomington, Indiana
May 2014

B.S. in Informatics

Minors: Computer Science and Information Technology
Indiana University: Bloomington, Indiana
May 2012


  • Affinity Diagraming
  • Personas
  • Sketching
  • Storyboarding
  • Storytelling
  • Wireframing
  • Usability Testing


  • Adobe Creative Suite
  • Balsamiq
  • Javascript/jQuery
  • PHP
  • Sketch
Personal Projects
  • Designing One-Handed Video Game Controller
  • Developed local area business website
  • Building Computers
  • Dungeons and Dragons and other Tabletop RPGs
  • Storytelling
  • Playing and Critiquing Video Games
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